2excell is led by its principal consultant, Michael Haynes.
He has over 18 years experience working with companies
in Australia, Brazil and Canada to develop customer
driven strategies and programs.

Michael is both a strategist and implementer

Using the latest thinking on B2B customer experience,
Michael will work closely with you and your team to develop the
strategies and action plans that truly meet
the unique dynamics of your business.


Michael is also effective at bringing together the right people
from across an organization and working with them on the defined actions
to create great buyer and user customer experiences.


Our B2B Customer Experience Network

Through the 2excell network, when necessary, clients can have access
to specialists that have expertise in specific areas related to B2B
customer experience implementation and management.