The 3 Commandments Hindering B2B Growth

Over this past year, there has been tremendous focus on companies becoming customer centric and delivering a positive customer experience. Unfortunately there are a few deficiencies with some of the current thinking and approaches to creating a B2B Customer Experience. If B2B companies are to retain and grow their business customers that ultimately is the … Continued

Customer Experience – The new Holy Grail? Why most B2B’s are not on the path to righteousness

  Recently Forrester Research released the results of its study, The State of Customer Experience Maturity in 2015. This study states that despite customer experience being deemed a top strategic priority in many Australian organisations, over 70% of large Australian companies are failing to align customer experience strategies with their overall business strategies. If companies … Continued