In The Media

Get a Clear Picture of the Professional Services Battleground

Using a holistic, client centric approach to understand your competitors.
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Building Loyalty and Profits with True Differentiation

Using customer segmentation and targeting to drive business performance.
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The Importance of Delivering an Effective B2B Customer Experience

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Getting Your House in Order

Prerequisites for creating a profitable, customer centric B2B organization.
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At the End of the Day: B2B is People Dealing with People

The importance of strategic engagement and dialogue with decision makers.
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Winning in B2B: Effective Implementation of B2B Customer Insights

Presented at the Association of Independent Information Professionals (AIIP) Global Conference, April 8, 2011.
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B2B Customer Engagement Strategy Learning Module

This Learning Module will take you through creating your own customer engagement strategy,
so that you can realise benefits for your B2B business
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