In The Media
Using a holistic, client centric approach to understand your competitors.
Using customer segmentation and targeting to drive business performance.
Prerequisites for creating a profitable, customer centric B2B organization.
The importance of strategic engagement and dialogue with decision makers.
Presented at the Association of Independent Information Professionals (AIIP) Global Conference, April 8, 2011.
This Learning Module will take you through creating your own customer engagement strategy,
so that you can realise benefits for your B2B business