In The Media
Get a Clear Picture of the Professional Services Battleground
Using a holistic, client centric approach to understand your competitors.
Building Loyalty and Profits with True Differentiation
Using customer segmentation and targeting to drive business performance.
The Importance of Delivering an Effective B2B Customer Experience
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Getting Your House in Order
Prerequisites for creating a profitable, customer centric B2B organization.
At the End of the Day: B2B is People Dealing with People
The importance of strategic engagement and dialogue with decision makers.
Winning in B2B: Effective Implementation of B2B Customer Insights
Presented at the Association of Independent Information Professionals (AIIP) Global Conference, April 8, 2011.
B2B Customer Engagement Strategy Learning Module
This Learning Module will take you through creating your own customer engagement strategy,
so that you can realise benefits for your B2B business