Get a Clear Picture of the Professional Services Battleground

Using a holistic, client centric approach to understand your competitors.
[Download Article]

Building Loyalty and Profits with True Differentiation

Using customer segmentation and targeting to drive business performance.
[Download Article]

The Importance of Delivering an Effective B2B Customer Experience

[Download Article Pg.1]
[Download Article Pg.2]

Getting Your House in Order

Prerequisites for creating a profitable, customer centric B2B organization.
[Download Article]

At the End of the Day: B2B is People Dealing with People

The importance of strategic engagement and dialogue with decision makers.
[Download Article]

Winning in B2B: Effective Implementation of B2B Customer Insights

Presented at the Association of Independent Information Professionals (AIIP) Global Conference, April 8, 2011.
[Download Presentation]

B2B Customer Engagement Strategy Learning Module

This Learning Module will take you through creating your own customer engagement strategy,
so that you can realise benefits for your B2B business
[Download Article]